Researcher Profiles
Venkat Ramaswamy
Hallman Fellow of Electronic Business and Professor of Marketing, Ross School of Business, University of Michigan

Venkat Ramaswamy is Hallman Fellow of Electronic Business and Professor of Marketing at the Ross School of Business, University of Michigan, Ann Arbor, USA.  He is a globally recognized thought leader, idea practitioner, and eclectic scholar with wide-ranging interests in innovation, strategy, marketing, branding, IT, operations, and the human side of the organization.

Venkat is the co-author, with LEF researchers Doug Neal and Jim Ginsburgh, of our report, Co-creating Value with your Customers

He is a prolific author of numerous articles including the popular 2000 Harvard Business Review article Co-opting Customer Competence and the 2003 MIT- PricewaterhouseCoopers award-winning Sloan Management Review article The New Frontier of Experience Innovation (both co-authored with C K Prahalad), as well as the 2009 Emerald Literati award-winning Strategy & Leadership article Leading the Transformation to Co-Creation of Value, and the 2010 article in the Harvard Business Review on Building the Co-Creative Enterprise, based on his book The Power of Co-Creation:  Build It With Them to Boost Growth, Productivity, and Profits (Free Press, October 2010; co-authored with Francis Gouilart).  His previous award-winning book in 2004, The Future of Competition (with C K Prahalad), introduced co‐creation as a revolutionary business concept.  His new book is entitled The Co-Creation Paradigm (Stanford Business Books, March 2014; co-authored with Kerimcan Ozcan).

Venkat is also a sought-after speaker and a mentor to global firms seeking to become a co-creative enterprise.  He has helped several organizations across the United States, Europe, Asia, and Latin America conceive and execute new business ideas through co‐creation, and build management capabilities for co‐creation inside their organizations.

RELATED PUBLICATIONS

Co-creation — Why It's the Next Internet Revolution

17 FEB 2015 / LEWIS RICHARDS, VENKAT RAMASWAMY

A Guide to Co-creating Value with Your Customers

06 FEB 2015 / DOUGLAS NEAL, JIM GINSBURGH, LEWIS RICHARDS, VENKAT RAMASWAMY

Co-Creating Value with your Customers and Stakeholders

15 MAY 2014 / VENKAT RAMASWAMY

Experience co-creation: The new frontier of IT

01 JUN 2005 / VENKAT RAMASWAMY

Leading Edge Forum Journal: June 2005 - The evolution of enterprise IT

01 JUN 2005 / LYNETTE FERRARA, MARK BURNETT, ALEX MAYALL, KIRT MEAD, DAVID MOSCHELLA, HOWARD SMITH, DOUGLAS NEAL, VENKAT RAMASWAMY