Researcher Profiles
Frank Cutitta
Research Associate

Frank Cutitta, based in the US, is a Research Associate for Leading Edge Forum.  Frank is the co-author or our 2013 Executive Summary The Marketing/IT Relationship Wave 2 – Leveraging “Weapons of Mass Discussion”.  Frank's focus is on the global aspects of the co-evolution of IT, Marketing and Data Science with special emphasis on marketing technology,social media and social enterprise. He is also the author of our 2012 report entitled Growing Out of the Socially Awkward Phase: Leveraging the Co-Evolution of Marketing and IT.

Frank is recognized by Folio Magazine as one of the media business' Top 40 Innovators and Influencers.  He founded The Center for Global Branding (a global branding and intelligence consultancy in 2005) after serving as Chief Executive Officer of the International Advertising Association (IAA), and as a senior international executive at International Data Group.

Frank served for over 20 years in corporate management capacities at International Data Group, reaching Senior Vice President at the holding company.  International Data Group (IDG) is the world's largest technology media, research, and event company with operations in 85 countries.

During his tenure at IDG, Frank served as point-person on the launch team and Board of Directors of the first Soviet/American publishing joint venture; culminating in IDG's historic launch of PC World/USSR in 1988. He also spearheaded the establishment of the IDG/Latin America operations, which led to the launch of the regional PC World/Latin America editorial and advertising network. As more post-dot.com clients became demand and accountability oriented, he led IDG's corporate initiatives related to global lead and demand generation processes, and ROI-based marketing strategies leveraging information and content architectures.

Frank is a regular contributor to magazines and speaks frequently at international industry and association conferences.

Frank has a BSc in Education from Indiana University, Pennsylvania, and an MA from Rider University, Lawrenceville, NJ.  He is a Doctoral candidate and adjunct professor at Northeastern University where he teaches masters' courses in intercultural communications in the schools of education and business communications.  He also serves as a graduate professor of global advertising at Emerson College, Boston.

 

RELATED PUBLICATIONS

The Marketing/IT Relationship Wave 2 – Leveraging ‘Weapons of Mass Discussion’ – podcast

24 SEP 2013 / FRANK CUTITTA

The Marketing/IT Relationship Wave 2 – Leveraging ‘Weapons of Mass Discussion’ – presentation

24 SEP 2013 / FRANK CUTITTA

The Marketing/IT Relationship Wave 2 – Leveraging ‘Weapons of Mass Discussion’ – executive summary

29 MAY 2013 / FRANK CUTITTA, DAVID MOSCHELLA

Weapons of Mass Discussion™: Enterprise Social Media and the New CIO, CMO and Data Alliance

13 MAR 2013 / FRANK CUTITTA

Weapons of Mass Discussion™ (WMD): Enterprise Social Media and the New CIO/CMO and Data Science Alliance – Initial Findings

04 JAN 2013 / FRANK CUTITTA

PRESS ARTICLES

CIOs Need to Join the Social Conversation
CIO.com (Aug 2013)
How to Tell If IT and Marketing Have a Good Relationship
CIO.com (Jun 2012)
Growing Out of the Socially Awkward Phase: How Marketing and IT Can Work Better Together
Computer Weekly (Jun 2012)
6 Ways CIOs Can Make Peace with CMOs
CIO.com (Jun 2012)