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The problem: We are used to an era in which we build everything we need internally. We are making limited use of ‘the Matrix’. We are focused on ownership of tangible assets. We fail to manage talent; HR is a failed experiment.

The solution: We need to start our architectural thinking outside-in. We need to focus on the ability to engage and exploit, rather than own. We need to value information, the customer, talent and the ecosystem as key assets and capabilities.