This paper sorts through the noise and proposes that cloud computing is simply the anticipated evolution of specific IT activities from a product to a service world. The videos, Management Summary and Discussion Document examine the benefits, risks, misconceptions, and management challenges associated with this transition, along with the competitive marketplaces and customer strategies that are emerging. The materials introduce an overall framework for understanding the constant life cycle changes that any organization faces. These distinctly different life cycle changes make 'one size fits all' policies difficult, create ongoing business versus IT alignment challenges, and explain why what's right for one industry doesn't necessarily work for another. They also provide the key to helping organizations surf these constant waves of change.

Download the Executive Summary on this page and view videos/other materials as follows:

Read and comment on the full Discussion Document - A Lifecycle Approach to Cloud Computing

Read and comment on our Learning from Web 2.0 blog

Watch videos:

• Situation Normal, Everything Must Change
• Management Implications of Lifecycle
• Q&A Interview - Key Questions on Cloud Computing