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The BRM Role in a Digital World

Presented on 27 May 2015 at BRMConnect run by BRMI held in Portland, Oregon.

Traditionally, Enterprise IT controlled the choice and supply of information technology within the firm, and CIOs deployed Business Relationship Managers (BRMs) out to 'the business' as essentially a salesforce to understand requirements and define new IT solutions.

The astute BRM aspired to be a full member of the business management team as an active participant in discussions about strategy and business change, not just about IT.

But today, most innovation in technology is occurring not within the firm, but in the larger technology ‘ecosystem.’ In this presentation, Kirt Mead will discuss the role of the BRM in a Digital World.

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01 David Reid – Introduction

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