Research Library

Becoming a Platform Organization – Preview Chapter, Seeing Digital

Seeing Digital is David Moschella’s latest and most anticipated book release; we are delighted to share a preview chapter that continues the narrative around platforms in advance of our next research project.

In this chapter, we will explain why the term ‘platform’ has become so popular in business today. For decades, the computer industry has been grounded in a platform-based approach, with one technology innovation built upon another to enable continual improvement and evolution. But now that traditional businesses must increasingly become ‘digital first,’ platform thinking – and its associated designs and economics – is reshaping industry and organizational strategies in just about every business sector. In many ways, the Matrix can be seen as a vast web of interlocking platforms. 


Position Paper

PDF (530.7 KB)


David Moschella
Research Fellow
David Moschella, based in the United States, is a Research Fellow for Leading Edge Forum.  David's focus is on industry disruptions, machine intelligence and related business model strategies.  David was previously Global Research Director of the programme. David’s key areas of expertise include globalization, industry restructuring, disruptive technologies, and the co-evolution of business and IT.  He is the author of multiple research reports, including Disrupting the Professions through Machine Learning and Digital Trust, 2016 Study Tour Report: Applying Machine Intelligence, There is Now a Formula for Machine Intelligence Innovation,  Embracing 'the Matrix' and the Machine Intelligence Era and The Myths and Realities of Digital Disruption. An author and columnist, David’s second book, Customer-Driven IT, How Users Are Shaping Technology Industry Growth, was published in 2003 by Harvard Business School Press.  The book predicted the shift from a supplier-driven to today’s customer-led IT environment.  His 1997 book, Waves of Power, assessed global competition within the IT supplier community.  He has written some 200 columns for Computerworld, the IT Industry’s leading publication on Enterprise IT, and has presented at countless industry events all around the world. David previously spent 15 years with International Data Corporation, where he was IDC’s main spokesperson on global IT industry trends and was responsible for its worldwide technology, industry and market forecasts.