Research Library

Moving IT to the Front of the Firm – presentation 2

Every 15 years or so, the information technology landscape has been radically transformed – minicomputers, personal computers and the boom.  Each of these waves of change has been significantly more powerful than its predecessor and featured important new companies, technologies and applications.  Today, the combination of mobility, social media, the cloud and the whole as-a-service movement gives every indication of forming another such wave.  The range of potentially powerful new business and consumer applications is now expanding rapidly into just about every form of human activity, greatly advancing the overall co-evolution of IT and society. 

In this session, David Moschella identified our top 30 potential game-changers (20 positive, 10 negative).  Our research has been designed to raise awareness and help IT and non-IT executives position their firms for an increasingly technology-intensive future.  While many of the advances discussed are rooted in consumer markets and will significantly affect society at large, our focus is on their likely impact on large organizations over the course of the current decade.


01 David Reid – Introduction

PDF (732.3 KB)



David Moschella
Research Fellow
David Moschella, based in the United States, is a Research Fellow for Leading Edge Forum.  David's focus is on industry disruptions, machine intelligence and related business model strategies.  David was previously Global Research Director of the programme. David’s key areas of expertise include globalization, industry restructuring, disruptive technologies, and the co-evolution of business and IT.  He is the author of multiple research reports, including Disrupting the Professions through Machine Learning and Digital Trust, 2016 Study Tour Report: Applying Machine Intelligence, There is Now a Formula for Machine Intelligence Innovation,  Embracing 'the Matrix' and the Machine Intelligence Era and The Myths and Realities of Digital Disruption. An author and columnist, David’s second book, Customer-Driven IT, How Users Are Shaping Technology Industry Growth, was published in 2003 by Harvard Business School Press.  The book predicted the shift from a supplier-driven to today’s customer-led IT environment.  His 1997 book, Waves of Power, assessed global competition within the IT supplier community.  He has written some 200 columns for Computerworld, the IT Industry’s leading publication on Enterprise IT, and has presented at countless industry events all around the world. David previously spent 15 years with International Data Corporation, where he was IDC’s main spokesperson on global IT industry trends and was responsible for its worldwide technology, industry and market forecasts.