Research Library
Co-creation — Why It's the Next Internet Revolution

In this series of interview clips, Professor Venkat Ramaswamy from the University of Michigan and LEF Researcher, Lewis Richards, discuss their latest research into co-creation which is the next major phase of our consumerization work.

Large firms will need to work closely with their customers (and employees) to take advantage of these emerging consumer capabilities:

AUTHORS

Lewis Richards
Researcher
Lewis Richards, based in the UK is a researcher and self-styled Digital Chef for the Leading Edge Forum.  He is responsible for research into Consumerization & the IoT and bringing additional value to clients as part of our Xperience Lab Advisory workshops, enabling clients to build hands-on digital skills.  Lewis’ most recent publication is entitled The Field Engineer of the Future – An LEF Xperience Lab Case Study. Prior to this, Lewis co-authored the report  A Guide to Co-creating Value with Your Customers with Doug Neal,  Jim Ginsburgh and Professor Venkat Ramaswamy from the University of Michigan. Lewis is a seasoned IT leader having spent the last 16 years working for CSC where he performed a number of UK and International roles within Financial Service and the Corporate Office of Innovation.  Lewis managed the European Innovation Centre for CSC for a number of years and worked with clients and partners to showcase Next Gen technologies whilst articulating how IT can address the needs of current business problems. In his previous post, Lewis was responsible for Global Portfolio Management for CSC's Application Business.  This role involved the management of a diverse workforce and the reengineering of the applications business, including the adoption of a globalized portfolio management process and the implementation of product and technology roadmaps. Lewis is passionate about collaboration and the cultural changes required to enhance business functions. Lewis has a BSc from the University of Surrey and an MBA in Technology Management from the Open University. Watch this video of Lewis being interviewed about using social media and being a digital representation of your physical self.

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