Research Library

A Guide to Co-creating Value with Your Customers

The concept of co-creation is not new. Companies have been working closely with their customers and suppliers to pursue joint opportunities and address common challenges for as long as firms have existed. This type of customer engagement is basically common sense.

We see co-creation as a priority because it is a key component of the shift from inside-out to outside-in marketplace dynamics and the transition from enterprise to consumerized IT. In both cases, co-creation has entered a new and more pervasive phase.

Our guide to co-creation has been designed to help clients in what will be a long and transformative journey.

Watch a video playlist of Professor Ramaswamy and Lewis Richards discussing this report and why we believe co-creation is now an essential business etiquette.

DOWNLOADS

Executive Summary

PDF (547.4 KB)

Single Topic Report

PDF (2.7 MB)

AUTHORS

Lewis Richards
Researcher
Lewis Richards, based in the UK, is a researcher and self-styled Digital Chef for Leading Edge Forum.  He is responsible for research into Pro-active, Haptic Sensing and bringing additional value to clients as Head of our 21st Century Human Upgrade Programme Advisory practice, enabling clients to build hands-on digital skills.  Lewis’ most recent publications are the Technology Trends and Me video series; AI & Me,  Automation & Me and VR & Me which provide insights on today's emerging trends as we try to make sense of the world around us. Prior to this, Lewis authored the report The Field Engineer of the Future – An LEF Xperience Lab Case Study. Lewis is a seasoned IT leader having spent 16 years working for CSC where he performed a number of UK and International roles within Financial Service and the Corporate Office of Innovation.  Lewis managed the European Innovation Centre for CSC and worked with clients and partners to showcase Next Gen technologies whilst articulating how IT can address the needs of current business problems. In his previous post, Lewis was responsible for Global Portfolio Management for CSC's Application Business.  This role involved the management of a diverse workforce and the reengineering of the applications business, including the adoption of a globalized portfolio management process and the implementation of product and technology roadmaps. Lewis is passionate about collaboration and the cultural changes required to enhance business functions. Lewis has a BSc from the University of Surrey and an MBA in Technology Management from the Open University.
Douglas Neal
Research Fellow
Doug Neal, based in the United States, is a Research Fellow for Leading Edge Forum. Doug's focus is on the intersection of strategy, business operations and technology.     Doug is the author of multiple reports including A Guide to Co-creating Value with Your Customers, authored with Jim Ginsburgh, Lewis Richards and Professor Venkat Ramaswamy from the University of Michigan, Next Generation Consumerization – Co-creating Value with your Customers, The Consumerization Workbook and Preparing for a Post-PC World.   He co-authored the book The Networked Supply Chain:  Applying Breakthrough BPM Technology to Meet Relentless Customer Demands.  Doug’s point of view on consumer privacy was published in Wilson Quarterly, the journal of the Woodrow Wilson International Center for Scholars. Doug has led a number of study tours over recent years on subjects including Dealing with Disruption, The Future of Do-It-Yourself Technology, Mobility, Cloud Computing, Web 2.0 and Green IT. Doug has developed state-of-the-art management and other end-user systems for clients in financial services, manufacturing, healthcare and high-technology companies.  Prior to joining the Leading Edge Forum, Doug worked at two international management consulting firms and founded an organization specializing in systems for executive management. Doug received a BA from Haverford College, conducted special studies at the Ruhr University, and has an ABD from the University of Michigan.

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