Global Research Director
Leading Edge Forum

David Moschella is the Global Research Director for the Leading Edge Forum. In this position, he guides a series of strategic research initiatives aimed at helping CIOs and other Enterprise IT leaders understand and exploit the ever-expanding intersection between business and information technology. David’s key areas of expertise include globalization, industry restructuring, disruptive technologies, environmental strategies, and the co-evolution of business and IT.  David is the author of multiple research reports.  His most recently published research (June 2013) is entitled Building your Firm from the Outside-in, which is supported by a short self-assessment designed to determine how far along your organization is in the journey to become more outside-in.  Previous reports include Fusing the Growth and Austerity Agendas via Information Technology, The Next Generation of Digital Game-Changers and Rethinking Risk - Strategies for Today's Changing Business Climate.

An author and columnist, David’s second book, Customer-Driven IT, How Users Are Shaping Technology Industry Growth, was published in 2003 by Harvard Business School Press. The book assessed the implications of the shift from a supplier-driven to a customer-led IT environment. His 1997 book, Waves of Power, assessed global competition within the IT supplier community. He has written some 200 columns for Computerworld, the IT Industry’s leading publication on Enterprise IT.

David previously spent 15 years with International Data Corporation, where he was IDC’s main spokesperson on global IT industry trends and was responsible for its worldwide technology, industry and market forecasts.

Recent press articles

British Computer Society (June 2013):  Is the Open Meme Starting to Spread?

ComputerWeekly (April 2013):  Putting the 'I' Back into IT With Data Strategies Big and Small

CIO.co.uk (February 2013):  From Inside-Out to Outside-In - An Effective C-Suite Should Look to Balance both Perspectives

ComputerWeekly (September 2012):  IT's Growth/Austerity Paradox

Computerworld (May 2011):  The Green IT movement has lost the plot

IT Business Edge (May 2011):  The Economics of IT Equipment Recycling

Financial Times (July 2009):  Recession Reveals the Dark Side of Advanced IT

Investors Business Daily (June 2009):  Did Complicated High Tech Help Spur Meltdown?

Forbes.com (June 2009):  IT's Role in the Recession