Customer Centricity, the Marketing Function, and the Role of IT
30 Sep 08
| Presentation
Whatever homilies one hears about the importance of the customer, few firms are really customer centric today, not really concerned about the quality of the customer’s experience. But now a much more tech-facile and demanding customer is changing this situation.
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Green IT - Moving Beyond the 2% Solution
29 Jul 08
| Presentation
Even if all of the world’s data centres and personal computers were unplugged today, total world energy usage would fall by just 2%. Nevertheless, virtually all of today’s extensive coverage of ‘Green IT’ has been about the need to build more energy efficient data centres and use more power conscious PCs.
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Customer Centricity
30 Jun 08
| Presentation
In this project Customer Centricity, the Marketing Function, and the Role of IT we have tried to identify the forces driving firms towards greater customer centricity and the role that Enterprise IT might play in this exciting new development.
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