The Journey to Value
1 October 2009
If enterprise applications have traditionally been designed to reinforce predominant management paradigms, what types of information architectures can help managers see their organisations and their responsibilities in a different light? Drawing on four examples taken from the Leading Edge Forum's study on the impact of social media on management practice, Professor Schlenker will explore visions, contexts and experiences of IT implementations that have supported contrasting visions of the managers' role in their organisations and in their business communities. He will challenge the audience to look beyond 'best practices'; and to discuss how the resulting value propositions can be adapted to account for specific markets and industries.
See event: The Future of IT (1 October 2009)