Lessons Learned from the CRM Self Assessment
1 August 2003
The CRM Self Assessment Tool provides a quick and easy way for a business to assess whether its CRM programme meets our standards of best practice, and provides concrete steps that may be taken to improve programmes that fail to meet best practice.
This report introduces the CRM Self Assessment tool and presents lessons learned from analysis of data provided by 21 businesses that used the tool in the latter part of 2002.